ELECTRIC TATTOOING by HORI-EMA
Hori-Ema is the moniker gifted by Horiyoshi III at the request of Asher Emerson as he began narrowing his focus within tattooing to that of the Japanese style.
Hidn Studio was developed to reflect the aesthetic appreciation for shadows, most famously expressed by Jun’ichiro Tanizaki in his essay, In Praise of Shadows. This concept is something Asher finds to be integral to the quality and production of the Japanese tattoos he creates.
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Inspiration
“As I crossed the threshold of his workshop, I felt as if I encountered, for the first time, my ideal of a tattooer and I found myself murmuring “this is the aesthetic tattooer”.”
“The key factors for a beautiful tattoo are first the drawing.”
“What I take into account most, in a design, is the background. Wind, clouds, rocks, a flowing stream- those are the challenges. I pay a lot of attention to what I’m going to put in the background of my designs. Only then do I start the actual work.”
“Those who traditionally wore tattoos- carpenters, scaffolding workers, laborers, gamblers, gangsters- continue to wear them as an occasional badge. Another reason, one of the strongest in Europe and America, is that to be tattooed is to be well-dressed.”
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Made To Fit
Hidn Studio provides an unparalleled tattoo experience with a focus on traditional Japanese tattoo aesthetics. Its unique location, tucked away in a custom body shop, provides Hori-Ema with a place to champion those values and produces work akin to that of a tailor.
See The Work
About HORI-EMA
Call me Asher
I began tattooing in 2007 when I built my first tattoo machine. Before that, I’d been a life-long fan of tattoos and hold an appreciation for Japanese craftsmanship and the arts.
In my own quest for a body-suit tattoo, I discovered that it was the only form of tattooing that I wanted to do. Finding that it had boundless potential, I decided to focus my attention and production of tattoos to that of Japanese works.
Finding inspiration, with those masters whose dedication to the Japanese tattoo has endured and through their sharing and giving nature of the craft.
It’s with this spirit that I move forward.